MODULE 2 – ORANGE: BUILDING YOUR BRAND (7 STEPS TO YOUR START-UP)
Marketing is all about informing, enticing, educating and persuading people to buy your service or products. Marketing aims to influence the perceptions of people in favour of your brand and its offering, with the ultimate goal of getting them to buy it (and then continue to buy it in future). Module 2 of 7 Steps to your Start-Up takes you through the role of marketing, marketing approaches and key concepts, building brand credibility and how to create a marketing strategy.
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This is an excellent time to start your own business.
Job creation in South Africa is at the forefront of the government’s mandate, as it should be. The National Development Plan for 2030 points out that our economy needs to grow threefold to tackle the problems we face, and there’s no better way to do this than by building a robust, healthy and extensive entrepreneurship ecosystem.
Your country needs YOU!
HERE’S HOW YOU’RE GOING TO FIND THE POT OF GOLD AT THE END OF YOUR RAINBOW
ORANGE: BUILDING YOUR BRAND (MARKETING AND DIGITAL STRATEGY)
- Promote your business
- Develop a customer value proposition
- Create a marketing strategy
- Focus on digital